1. Search Engine Optimization is the organic results that make your website as high as possible in search engine results like Google.

Makes sure Search Engine Marketing displays ads related to your product that are displayed next to the results of search engines such as Google.

Both of these compete to attract users' attention in search results. So naturally users will click on these two types of links.


2. It may take a few months for the results of Search Engine Optimization to appear. Hence in the long-term plan

Part of that is focusing on SEO. If you want to do SEO in white hat methods you don't need any budgets, no investment

No need to pay. white hat means providing good quality content to the audience in a natural way, using good key-word research methods, achieving the right goals by doing the right On Page SEO can achieve good results through white hat methods if it takes some time patience.

Search Engine Marketing (SEM) method can divert traffic to your website in less time, but it is a costly affair. The faster you can allocate the budget, the more to your site

Traffic is available. If your content is useful to the USER, you can turn that incoming traffic into sales and reap the benefits.

When pursuing search engine marketing (SEM) methods you need to pay close attention to both your ad copy and your target audience.

In particular, the words (vocabulary) and images used in your ad copy should be straightforward to attract your target audience. Your product

The audience should choose who buys it.

If you make a mistake when choosing a target audience, you've talking about who products

The ad will be shown to others other than those who created it. Even if they click on your ad, sales will not happen. Hence the CPC

There is also the possibility that the budget will be wasted.


3. Those who want quality target audience to come to their site even after some delay resort to SEO. Those who expect immediate results instead seek Search Engine Marketing (SEM). You can also follow a combination of the two, there is nothing wrong with that.