WORKRUIT

Search Engine Optimization

Starting with SEO

What is SEO:

Search Engine Optimization is the way of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid(organic) search engine results.

It’s more about understanding what people are searching for online, the words they’re using, and the type of content they wish to consume. Knowing the answers to these questions will allow you to connect to the people who are searching online for the solutions.

If knowing your audience’s intent is considered to be one side of the SEO, delivering it in a way search engine crawlers can find and understand is the other side of the same SEO.

Why SEO:

SEO is important because it keeps the search results familiar to the user's search text.

Users trust search engines and achieving a top in search engine rankings results to searchers that your site is a useful source. The higher you rank in results pages, the more clicks and traffic your site will generate.

SEO Checklist:

1) Business Audit
2) Keyword Research
3) Competitor Research
4) On-Page SEO
5) Technical SEO
6) Off-Page SEO / Link Building
7) Advanced SEO Search
8) Web Analytics 

Business Audit:

What is SEO Business Audit?
Why should one do it?
How it should be done?

Business Audit is all about Collecting Complete Information about a business for which SEO needs to be done.
1) It is that Important every SEO professional needs to acquire 360-degree information about a business to implement the best SEO.
2) Business Audit helps to get detailed knowledge about certain things like the category of business, it’s products/ services, it’s target customers, etc., which ultimately helps in preparing a Targeted SEO.

Checklist for Business Audit:

1) Identify the category of business.
2) Identify the products or services that particular business offers.
3) Identify the target people for the business based on
    Location, Demographics, Interest, and Behavior
4) Identify USP ( Unique Selling Point) of the business.
5) Identify Goals or Milestones need to be achieved like branding or traffic or leads or sales etc.,
6) Identify the basic SEO like Local SEO/National SEO/Geo-targeting SEO/International                            SEO/Global SEO/E-Commerce SEO

Sample Audit for my Business:

Company: Digital Valmiki
Targetted Services: Blog Design, SEO, Jobs, Skills, Digital Marketing
Target Audience/Clients: 
Based on Location: India  
Based on Industry: Local businesses, eCommerce businesses, Education, Software Company's, etc.,
Based on Demographics: Age:18-50, Education: Any Based on Interests: Job change, Business promotions.
Based on Behaviour: People Who spend more time online, People who want New Job Opportunities  People Who spend more on advertising & promotions, People who want to Learn New Skills. 
USP: Best services in the market for economical prices.
Goal: Traffic and Leads
SEO: national SEO best fits, because the company is targeting clients from only in India.

On-page SEO:

In making the site as SEO friendly below parameters should be satisfied.

1) URL Naming - The website URL should be limited and User-friendly to remember easily.

2) Meta Tag Optimization - The title tag is called Meta Tag. It should be relevant to our content and should be in 60 to 70 characters long. The meta tag is related to the current context which is most eligible to the search engines.

3) Alt Tag Optimization - It is very important for Image Alt text optimization. When you utilize this alt attribute with a targeted keyword it gives your page boost.

4)  Header Tag Optimization - Header tags are critically important to boost your site rankings. They have indirectly influenced site rankings by making your content easier and more effective for visitors to read. Below are the benefits of Header tags.

* Use Header tag to provide text
* Use to a Breakup text
* Include keywords in the header tag
* Optimize snippets in future
* Use only one H1 tag
* Keep consistent Header tag
* Make Header tags interesting

5) Internal Linking - Internal links are the Hyperlinks that are redirected to the same domain that the link exists on the source. In real terminology, an internal link is one that redirected to another page which is on the same website. 

6) Sitemaps - Sitemaps allow search engines to crawl the website and allow all search engines to be notified of the sitemap by inserting it into robot.txt file in the backend programming of the website.
Sitemap enhances the ranking of a website in search results and boosting the SEO results.

Off-page SEO / Link Building:


Off-page and Link building are the same terminologies that are related to promotional activities to our website to rank at the top of the results in search engine result pages.

This topic includes below activities to promote our website in SERP ( search engine result page )
 
1) Article Submission - Article submission is one of the most effective and result-oriented techniques in link building. It generally refers to the writing articles relevant to your business. 

2) Press Release Submission - It is a strategy that helps to popular your events, products, and services on the web to improve your results. It refers to writing about new initiatives of the company and publish it in the press release site.

3) Social Bookmarking - Social bookmarking is one of the most important elements in SEO. Social bookmarking sites are the way for people to search, discover, gather, and organize webpages. Social media takes a crucial part in this SEO optimization.    

4) Blog Commenting - It is a relationship between blog writers and blog readers. It is a successful way to exchange ideas, thoughts, opinions about a particular topic. Blog commenting attract and helps the people to convert traffic and makes it social. Blog posts reviews also make the most important concept in blog commenting.

5) Forums -  SEO forums allow you to ask questions and share knowledge. It is very helpful to build your online reach. Sharing information will help other people make trust you. It helps people with useful and relevant content and they will consider you as a trusted expert in relevant subjects. 









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